exercises

How to Take – A Better Picture

Three years in the Advertising business has convinced me that ideas are really powerful and that a photograph that has a strong idea is the most powerful tool to convey a message. A strong idea is always brought out in a simple, clear picture that has a strong subject and minimal interference from un-necessary elements.

Everyone’s seen pictures where things have gone wrong; Bleached out faces, heads cut off, tilting horizons and telephone poles sticking out of heads! All of which interfere in our understanding of what is happening in the photograph itself.

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